I knew Matchbox cars had been around for a while, as I played with them when I was a kid, which was longer ago than I care to admit. I remember being particularly proud of my special carry case with little trays that made it easy to store all my cars neatly. But it still came as s surprise when Matchbox contacted me and asked me if I’d like to review their special edition 60th anniversary models. 60th anniversary?! Surely they can’t be 60 years old? But yes, they are. And given the geekson’s love of cars, I couldn’t say “no” to the review opportunity.
The geekson’s love of cars is a source of great consternation in this house. Because, like her mother, the geekdaughter also likes playing with cars. She owned several before the geekson arrived, but as he’s grown he has gradually claimed all the cars in the house. So even cars that were originally the geekdaughter’s seem to have migrated their way into the geekson’s bedroom, and he is very possessive of them all. The poor geekdaughter doesn’t get a look-in any more.
The geekson also has a nice little racket going with his Grandma. You see, one day per week is “daddy day-care” day, when the geekdaddy looks after the kids whilst I’m at work. Since the geekdaughter started school it has become a tradition for the men of the family to go to Grandma’s house for lunch each week. And a few months ago Grandma dug out a box of old Matchbox cars from the attic – the cars the geekdaddy played with when he was a boy. They live in Grandma’s dining room now, for any of the kids to play with whilst they’re there, and after each visit the geekson gets to choose one car that he can bring home for his collection. So all my husband’s toy cars are gradually making their way to our house, where they’re enjoying a new lease of life with our son.
And that’s the angle Matchbox are taking with their latest campaign. You see, it’s nearly Father’s Day, and they would like to suggest that a 60th edition die-cast model would be the perfect gift for Dad this year. They even have a lovely little video designed to show this, which you can view over on the Matchbox Heroes website. I warn you, it may be a little cliched, but I still love watching film of Dads playing with their sons like that.
I do have to say though, that whilst giving a Matchbox car as a Father’s Day gift might work in other families, in this household I’m pretty sure that any car we gave to the geekdaddy would be immediately claimed by his son. And his daughter would then complain and insist she wanted one too! I was very glad that Matchbox sent us two cars to review – I have a feeling it was supposed to be one for father and one for son, but we ended up giving one to each child. And as you can see from the picture, the geekdaughter was pretty pleased with hers! And the geekdaddy certainly got a lot of pleasure from watching the kids with the cars. Even more amazingly the geekson has so far remembered that one of the models belongs to his sister, and we’ve not had major arguments over it.
The whole geek family really liked the Matchbox 60th edition cars. I particularly like that they come packed with little cardboard boxes, just the way they used to be packaged in my day. I also like that each 60th anniversary model has the anniversary crest visible somewhere on it (you can see an example of this in the photo at the start of this post) – it makes them feel that little bit special. The geekdaughter thinks the best thing about her car is that it is the colour of syrup! There are 24 different cars available, featuring some of Matchbox’s best loved models including the Austin Mini Cooper S and the Superlift Ford F-350 Super Duty truck which we were sent. The Matchbox 60th Anniversary die-cast cars are suitable for ages 3+, have an RRP of £3.49 per vehicle, and get the geekson’s seal of approval.
* Other sources of sibling rivalry exist. But Matchbox cars are certainly a major factor in this household!
This blog post is also available in enhanced audio format – you can listen in the player below, or, if it’s not available, click on this link to listen on the Audioboo website.
Disclosure: We were sent two Matchbox 60th anniversary die-cast models for review purposes